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Lisa is a copywriter who specializes in press releases. She charges $750 per release. She needs to increase her income. They tell her that she has to reinvent her services, because there is not a great future in $750 press releases. They force her to look at other options…different packaging and repositioning. She likes to
Most marketers know about Paul Hartunian. He’s a fire-breathing genius at public relations — especially getting millions of dollars worth of it… for free. Paul’s been interviewed, oh, about a thousand times (including stints on The Tonight Show and national radio) about PR… but John Carlton has always been more interested in the subtle “secrets
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them You can’t see the grabbers that were attached to the following letters. The first was a simple, commercial packet of flower seeds. The second was a clever magnetized calendar for the fridge. The last was a
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them My clients had roasted the self-defense magazines for years using what we called “down and dirty” print ads — no photos, no graphics, just 3 solid pages of hard-charging copy. Worked like gangbusters, hauling in cash
Vic is a real estate agent who is specializing in selling “expired listings” (homes that had been listed with a real estate agent but were unsold and the listing was not renewed). He has a great record and has a direct mail piece that he wants to try. They give him a lot of good
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them THIS IS THE EIGHTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS INTRODUCTORY POST REFERS TO ALL OF THEM. WE ARE REPRINTING THE SAME POST FOR EACH LETTER. One of the biggest mistakes marketers make… is to
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